Discover
the Music
Borders
Books & Music Stores Nationwide Celebrate
Classical Music During April; Discover the Music
of Featured Artist Hayley Westenra
ANN
ARBOR, Mich.--(BUSINESS WIRE)--April 5, 2004--Borders
Books & Music(R) stores celebrate classical
music during the month of April. Borders stores
nationwide are highlighting an unparalleled selection
of classical music recordings and introducing
customers to a new voice in classical music, Hayley
Westenra, whose debut album "Pure" from
Decca Records goes on sale Tuesday, April 6.
Peter
Faricy, vice president of multimedia for the book
and music retailer, and his staff of music buyers
are excited to introduce customers to 16-year-old
singing sensation Westenra. "Hayley is a
natural. Her voice is angelic and 'Pure' is sure
to be a best-selling title for us." Westenra's
CD will be available for previewing on Borders
in-store digital listening stations throughout
the month. In addition, Borders customers who
access T-Mobile HotSpot WiFi wireless Internet
service at a Borders HotSpot location will have
the ability to view the artist's music video,
"Wuthering Heights," and samples of
tracks from the CD.
As
well as featuring Westenra, Borders celebration
of classical music includes:
--
A "Create a Spring Quartet" Buy 3 Get
the 4th Free (least expensive CD is free) offer
on all classical music CDs, including "Pure"
--
A focus on a wide selection of classical recordings
for both the novice and the aficionado
--
A Symphony Benefit Weekend April 23-25 in the
Chicago, Atlanta, Indianapolis and Detroit markets
benefiting a symphony orchestra in each of those
cities
"Classical
music is among Borders top selling music genres.
Our customers know we offer the best selection
possible--from award-winning performances of music
by Mozart and Beethoven to modern day composers
like Arvo Part and John Rutter--and we've recently
moved the classical category to a more prominent
location in the music section to cater to those
enthusiastic customers," says Faricy.
"Our
music sellers enjoy introducing people to our
Classical Essentials line, the new and notable
CDs of featured artists or their own personal
favorites."
Classical
music recommendations and store locations are
accessible at www.bordersstores.com.
Borders
Group Inc. (NYSE:BGP) is a leading global retailer
of books, music and movies. Headquartered in Ann
Arbor, Mich., the company employs 32,000 people
worldwide and operates approximately 450 Borders
domestic superstores; 37 international Borders
stores, located primarily in the U.K. and the
Pacific Rim; 36 Books etc. stores throughout Great
Britain; and approximately 700 Waldenbooks stores
in malls across America. Teamed with Amazon.com,
the online shopping is also available through
Borders.com (www.borders.com) and Waldenbooks.com
(www.waldenbooks.com). More detailed information
on the company is available at www.bordersgroupinc.com.
Information regarding Borders store locations,
in-store events and title reservation is available
through www.bordersstores.com.
Contacts
Borders
Group, Inc.
Jenie Dahlmann, 734-477-1655
jdahlman@bordersgroupinc.com
Info-link
thanks to Steve MacDonald
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